Duosin Brings Results to our Clients
Duosin focuses to achieve success online and concentrate on client’s primary business goals. Our clients get increased web traffic, new leads and brand loyalty. Duosin will still be around for you to carry out any modifications or any kind of bug fixes. Duosin offer free and full support for your problem and find the proper solution within that period of time.
To do this, we Duosin wants to improve your visitor's experience.
But with so many options to choose from, it can be challenging to determine which ones arereally worth considering. modern website design that you can include to improve your site's performance.
For example: When creating your company's brand, your choice in typography can indicate subtle hints about who you are. Are you fun or serious? Functional or informational?
In 2013 Apple fundamentally shifted to flat design. Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design is easier for users to comprehend, but it can also load more quickly on websites without complicated or overly-technical elements.
Following in Apple's footsteps, many other organizations -- both large and small -- have shifted to flat design. However, company's like Uber have put their own spin on the style by adding subtle shadows and dimensions. As you can see in the image below, the boxes have an element of depth with shadows around them, without overdoing it:
When you scroll over any of the boxes on the Uber homepage the shadow disappears and relieves the image behind it.
Flat design helps the visitor understand your content more quickly, and adding some elements of depth can bring it to life. Regardless of whether you fully design your website using flat design or utilize shadows and other elements, it's important to be consistent throughout your website. Ensure that your homepage, product pages, and any other key sections of your website all utilize the same design cues so that visitors can instantly understand what they're viewing.
The pages of your website should have a clear path for the user to take. Removing a busy navigation makes the experience cleaner and distraction free. This improved experiences help to improve the likelihood that the user will find the information they need to complete a desired action.
Giant Product Images
You may have noticed that many B2B websites are starting to display large product images on their sites to highlight different features or parts of their product. This is no coincidence.
There is a large featured image at the top of this page, and as you scroll down the page there are additional in-depth product images. The images are also responsive which aims to ensure an optimized experience for viewers coming from different devices, as we mentioned earlier.
Larger product images help designers highlight different features of a product in a more efficient and effective way.
This approach reinforces the benefits of a feature by providing the opportunity to highlight the most valuable pieces. For instance, in the second image, you will notice that there are numbers on the image corresponding with benefits of certain features.
These large images are also scan-friendly. They help visitors generate a solid understanding of what the different product features do by convey them through images instead of words.
With the rise of Pinterest, designers and marketers alike have become fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed Brit + Co's
homepage serves as a great example of card design in action:
By breaking up different pieces of content into cards, users can pick and choose which articles they want to expand. This helps to keep the homepage feeling clean and organized, without relying on a ton of text.
Why is it useful?
Card design is becoming more and more popular across B2B and B2C websites because it helps to deliver easily digestible chunks of information for users. Using this design on your site can help highlight multiple products or solutions side-by-side. Keep in mind that your cards should be responsive. This means that as the screen size gets smaller or larger, the number and size of cards shown should adapt accordingly.
Short Product or Feature Videos
In addition to background videos, companies are also beginning to use short product or feature videos to highlight a specific use case. These short videos are great at bringing your solution to life, while not overwhelming the visitor with a long experience that they must sit through.
A strong example of this comes from the folks at InVision. They display this short illustrator of how easy it is to use their product by dragging-and-dropping a design directly on their homepage:
Why is it useful?
According to Inc. Magazine, 92% of B2B customers watch online video, and 43% of B2B customers watch online video when researching products and services for their business. Therefore, B2B companies need to create videos that explain their products because it is influential in the buyer's decision-making process.
These short videos allow for your prospect to quickly understand value without watching a really long, in-depth experience. Sure, both have value, but the shorter videos allows for quick understanding that is best for top of the funnel.
What other design elements are important to incorporate into your website? Let us know in the comments section below.
Editor's Note: This post was originally published in January 2014 and has been updated for freshness, accuracy, and comprehensiveness.